Are you an expert at what you do?
Nobody wants to do business with the newbie. Everyone wants the expert.
Think about it: The new surgeon, or the experienced one? The first-time pilot, or the one with tens of thousands of hours under his belt? The house painter who just bought his equipment this morning, or the one who painted all your friends’ custom homes? You get the idea.
So, let me ask my question again: Are you an expert at what you do?
If you’re not, that needs to change NOW. If you are, you know maintaining your status is an ongoing journey. The best way to become and remain an expert is to demonstrate your expertise consistently to both your client and non-client audiences.
:: Write articles that openly share your knowledge
:: Conduct complimentary seminars (live, on the web, or by phone)
:: Stay in front of your audience with an e-newsletter that provides value
:: Write a blog that is worthy of being shared
:: Offer your products or services in supporting community volunteerism…
There are as many ways to establish yourself as an expert as your creativity will allow. Gather your marketing team. Analyze your position as an expert. Decide how you will establish or improve your image. Then act.
Here’s to your marketing success!
Bryan Waldon Pope
Founder, Marketing Success Institute